Dec' - 2021
My Role
Solo Designer
Team
Deliverables
Concept, Blockchain Research, UX Design, Visual Design, Rapid Prototyping.
Created with
Freelance
Project Overview
QuidRaise is a decentralized fundraising platform that enables blockchain/Defi-based companies to raise money for their projects whilst enforcing transparency. This project targets mostly DAOs (Decentralised Autonomous Organisations). QuidRaise gives investors a symbol of ownership in the projects by digitizing token shares via NFTs.
Additionally, it enables people to participate in Defi and Blockchain initiatives by allowing them to purchase token shares in these businesses in exchange for which they receive digital certificates serving as confirmation of their investment.
The challenge
Ensuring secure contracts with investors and easy access to their funds.
Streamlining how investors view and partake in rounds.
Facilitating changes in company ownereship and simplifying withdrawals
Clearly defining round durations and associated lock-up periods.
Long term goal at the end of the project
To offer an integrated, user-friendly platform that addresses both the needs of company creators and investors, making investment decisions clearer and more accessible.
Analysis of Similar Products
The first step in analyzing Quidraise’s competitors was to identify the direct and indirect competition. I analyzed these 4 products that had similarities:
GetEquity (https://getequity.io)
Binance Launchpad (https://launchpad.binance.com/en)
Oasis (https://oasis.app)
Apollo-X (https://appollox.io)
In the evolving Web3 space with ample room for innovation, most of the products I examined served as indirect competitors. I studied their user interactions to understand various UX decisions:
- GetEquity offered distinct platforms for companies and investors. Their onboarding process revealed key details companies need to seek funding. From GetEquity, I gathered ideas like token placement for sale and simplified chat rooms. However, I wasn't fond of their token listing UX. For Quidraise, we used Web3's wallet connect instead of an in-built wallet.
- I favored Binance Launchpad's company listing method, finding it user-friendly. I emulated their display of pool details and how company profiles showcase investment information.
- Oasis stood out for its sleek Web3 interface. I borrowed elements from their clean design and navigation system.
- Apollo caught my attention with its signup process tailored mainly for businesses, highlighting crucial data points like launch dates and lockup periods.
In essence, I drew insights from multiple competitors, adapting the best features while ensuring our unique touch for Quidraise.
The solution
I streamlined the user journey for both company owners and investors:
There are two user types: company owners and investors.
Company owners:
Register and submit company details.
Wait for a clear verification period.
Provide token contract and economic details.
Create investment rounds, setting duration and lock-up periods.
Offer tokens representing company shares for investors.
Investors:
Connect their wallets using web3.
Browse available companies with open shares.
Select and buy token shares from their chosen company.
Userflow
From the ideas drafted out from the features that had been defined and validated, I created a simple user flow that would connect both the companies and the investors, I ended up with two alternative user flows as a result of this.
Usability Testing
We internally tested the app within our team, refining actions and flows based on feedback. We emphasized certain design aspects by prioritizing them. Using a qualitative approach in usability testing proved valuable. I set tasks for team members and observed their interactions. Successful completions validated our designs, while challenges prompted design revisions. Most of these tests were conducted by the software development team.
Highlights & Showcase
Highlights & Showcase
Conclusion & Key Takeaways
Creating the product was a personal triumph, both enlightening and motivating.
Despite challenges, such as make the blockchain familiar for users, I aimed for a user-friendly design, minimizing jargon. The product's integration with cryptocurrency eased the experience for crypto enthusiasts.
I'm proud of devising easy funding solutions for investors, either via fixed prices or percentages. The successful tests and responsive prototypes reinforced my approach before handing them to developers.