Pickriders: An Innovative Ride-Hailing System

Pickriders: An Innovative Ride-Hailing System

Lead Designer

UX Evaluation

UX Evaluation

UI/UX Design

Rapid Prototyping

Interaction Design

Mobile App Design

Startup

TIMELINE

6 weeks (Design Phase)

3 months (Production Phase), Launched October, 2023

CREATED AS:

Founding Member

In the bustling East of Nigeria, where logistics and delivery are becoming increasingly vital, there was a need for ease of ride-hailing.

Objectives

I led the end-to-end design direction of the mobile experience to connect riders and customers and help shape the business inventory features. For the design to be a success, my goal was to create a cohesive and engaging product experience across all platforms.

Core Users

Pickriders provides a comprehensive solution for businesses, offering features for efficient rider management and seamless API integration.

Riders use a user-friendly mobile app for real-time feedback to the business and customers.

Customers use the app to connect with nearby couriers for various tasks, making logistics faster.

Highlights

Highlights

"A Simple and Engaging Product Experience "

"A Simple and Engaging Product Experience "

CUSTOMER ONBOARDING STATES

RIDER ONBOARDING STATES

CORE COMPONENTS OF CUSTOMER APP

CORE COMPONENTS OF RIDER APP

HERO SECTION MOTION CONCEPT

CORE COMPONENTS OF BUSINESS INVENTORY

CORE COMPONENTS OF ADMIN DASHBOARD

The challenge

The challenge

Rider Hassles: The Bridge Between Customers and Riders during Deliveries.

Rider Hassles: The Bridge Between Customers and Riders during Deliveries.

Riders often find themselves juggling multiple deliveries across distant locations, struggling to complete them within reasonable timeframes. This affects the overall efficiency of the delivery process. We conducted interviews and met merchants and logistics business while doing this.

Realising the problem…

Customers often require swift deliveries, especially in scenarios like ordering food when hungry. Traditional methods of connecting customers and riders can be time-consuming, causing delays.

The challenge was to revolutionize traditional logistics methods with a seamless network. I aimed for a user-friendly and intuitive app with a precise user flow.

CUSTOMER JOURNEY MAP

Creating Scenarios…

Creating Scenarios…

I used detailed profiles of two fictional users, to represent the diverse audience of Pickriders. These personas capture their demographics, behaviors, and challenges, enabling user-centered design decisions.

USER PERSONAS

Solution & Results

Solution & Results

Overcoming the delivery time constraint: What I did after speaking with them?

Overcoming the delivery time constraint: What I did after speaking with them?

To enhance the customer app's visual appeal, ease of use, and engagement:

  • I designed loading screens and animations, including onboarding states (active, inactive, error states).

  • I collaborated closely with the product lead to ensure our design ideas effectively addressed the problem.

  • I ensured an interactive and intuitive flow for users to swiftly input pickup and errand details.

These initial screens prioritized user retention, considering that over 60% of mobile apps are deleted within the first 15 minutes after download. The main features were presented with a clear focus on current and completed orders for an engaging and intuitive user experience.

Here are some interesting design directions I took:

- Pickup order screens prioritize location input first, since users tend to think about the pickup location before other details.

- Subsequent form fields include straightforward and crucial delivery questions.

- Tips and recommendations provides clarity and simplifying decision-making, since I've done most of the thinking for the users.

The errand order process was designed to be similar to the pickup order but with a clear and straightforward approach.

The errand order process was designed to be similar to the pickup order but with a clear and straightforward approach.

The errand order process was designed to be similar to the pickup order but with a clear and straightforward approach.

The app includes the side menu and settings pages that allow users to edit their profile and customize the app according to their preferences. With a variety of options to choose the avatar from.

Fun and friendly custom illustrations that I created and used consistently throughout the product.

I also worked on countless prototypes and interactions to explore my ideas and for design handoff.

Empowering Couriers to Secure More Orders, Faster, and Stress-Free

Empowering Couriers to Secure More Orders, Faster, and Stress-Free

To simplify the riders' app and streamline order management for swift order tracking and completion:

  • I designed a minimalist riders app to accommodate their busy schedules.

  • Simplified the app with minimal click points to minimize distractions for the riders.

  • Implemented a system for tracking profits and expenses.

Expanding The Pickriders' Features

Expanding The Pickriders' Features

The Inventory System for Businesses & Admin Dashboard

The Inventory System for Businesses & Admin Dashboard

I designed and prototyped a tour guide (including videos) for first time businesses.

Above are some extra interesting screens for the business inventory. I fully prototyped and designed breakpoints for each screen.

The interesting parts of the design was over but I still created the admin features for keeping records and management of both the customers, the riders and the businesses.

After 6 months, we successfully launched Pickriders. Following the launch, I continued to work on various Pitchdeck designs and social media designs across different platforms.

Next Projects

Next Projects

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Pickriders

A platform connecting customers with nearby dispatch riders. The features include customer app for errand and pickup orders, a rider app for managing orders and giving feedback. In addition, I designed an inventory system with an analytical dashboard and an admin web experience.

Case Study

Pickriders

A platform connecting customers with nearby dispatch riders. The features include customer app for errand and pickup orders, a rider app for managing orders and giving feedback. In addition, I designed an inventory system with an analytical dashboard and an admin web experience.

Case Study

Pickriders

A platform connecting customers with nearby dispatch riders. The features include customer app for errand and pickup orders, a rider app for managing orders and giving feedback. In addition, I designed an inventory system with an analytical dashboard and an admin web experience.

Case Study

I am currently open to full-time, contract or part-time opportunities.

frankpeterani@gmail.com

All rights reserved -- 2023. Designed and Developed by Me🤙🏿

All rights reserved -- 2023. Designed and Developed by Me🤙🏿